NETWORK · LIVE
PAIDAssorted high-end jewelry · 12,822 units · $98,552 settled
SOLDBranded phone cases & accessories · 83,441 units · $84,320
PAIDMobile accessories lot · 26,465 units · $91,540 settled
SOLDUnclaimed furniture · 24 truckloads · $77,600
PAIDFashion jewelry lot · 18,000 units · $82,149 settled
SOLDMen's sneakers (overstock) · 8,350 units · $64,295
PAIDLaptop bags & backpacks · 16,475 units · $53,400 settled
SOLDBranded shelf-pull shoes · 6,846 units · $51,892
PAIDRefurbished office printers · 3,000 units · $58,500 settled
SOLDContemporary furniture load · 403 units · $40,000
PAIDAssorted high-end jewelry · 12,822 units · $98,552 settled
SOLDBranded phone cases & accessories · 83,441 units · $84,320
PAIDMobile accessories lot · 26,465 units · $91,540 settled
SOLDUnclaimed furniture · 24 truckloads · $77,600
PAIDFashion jewelry lot · 18,000 units · $82,149 settled
SOLDMen's sneakers (overstock) · 8,350 units · $64,295
PAIDLaptop bags & backpacks · 16,475 units · $53,400 settled
SOLDBranded shelf-pull shoes · 6,846 units · $51,892
PAIDRefurbished office printers · 3,000 units · $58,500 settled
SOLDContemporary furniture load · 403 units · $40,000
Managed B2B liquidation—POWERED BY VIA TRADING · 23+ YEARS IN THE INDUSTRY

Inventory you can't move
is cash you're burning.

We list, sell, and settle your distressed and excess inventory across 60,000+ registered buyers in 160 countries. You pay nothing unless we sell.

Zero upfront. Commission only. We only get paid when you do.

Get my free proposal See how it works
No upfront costDrop your inventory list — we'll follow up with a plan
Carrying cost · $2M aged position−$896TODAY
$1B+
in inventory recovered
60K+
registered buyers worldwide
160
countries we sell into
$0
upfront cost — commission only on sale
liquidatenow.com / recent-recoveries
Verified results
Avg recovered / lot
$62,400
from lots shown
Avg recovery rate
~14¢ / $1
▲ ▲ vs ~5¢ traditional
Time to first offer
< 48 hrs
median
Upfront cost
$0
commission on sale only
Ref
Description
Channel
Recovered
LN-44155Men's sneakers · 8,350 unitsViaTrading$64,295✓ Settled
LN-44128Lexmark refurb printers · 3,000 unitsViaTrading$58,500✓ Settled
LN-44081Assorted fashion shoes · 4,291 unitsViaTrading$25,472✓ Settled
LN-44185High-end jewelry · 12,822 unitsSealed Bid$98,552✓ Settled
Inventory moved on behalf of
0+brands & retailers
60K+registered buyers worldwide
Mass retail
Apparel & footwear
Electronics
Beauty & health
Home goods
DTC brands
3PL operators
Wholesalers
Marketplaces
Liquidators
Mass retail
Apparel & footwear
Electronics
Beauty & health
Home goods
DTC brands
3PL operators
Wholesalers
Marketplaces
Liquidators
The problem

Every pallet that doesn't move
is a cost you're absorbing daily.

Every day a pallet sits in your warehouse, it costs you carry, storage, shrink, and opportunity. Most ops teams aren't staffed to run liquidation — and patching together resale channels is its own full-time job.

RETURNS
~$1,200/day carrying cost

Customer returns piling up.

Mixed-condition pallets accruing storage and shrink while your team manages other priorities.

AGED
−38%annual value erosion

Inventory past its prime.

Season-out apparel, last-gen electronics, discontinued SKUs. Your primary buyers won't touch it.

EXCESS
8×overstock vs demand

Over-ordered. Over-produced.

Demand forecast missed. Now you're holding multiples of what you'll sell in the next 18 months.

EXIT
6 moavg traditional wind-down

Closing a category or DC.

You need clean numbers and a fast wind-down — not a six-month auction process with channel risk.

How LiquidateNow works

Four steps, from manifest to money.

1
Step 01

Submit your inventory.

  • No cost, no obligation
  • Any condition or quantity
  • Brand & channel restrictions honored
View details
2
Step 02

Review your liquidation proposal.

  • Recovery range you approve
  • Methodology tuned for recovery & speed
  • No below-target sale without your approval
View details
3
Step 03

We sell it and coordinate freight.

  • 350K+ buyer email reach*
  • Expert sales force
  • B2B liquidation networks
  • Automated sale notifications
  • Freight coordinated
View details
4
Step 04

Track sales & get paid.

  • Track sales online in real time
  • Timely payments
  • Automated payment notifications
  • Commission only on success
View details

Most sellers get a written recovery proposal — expected range, how we'd sell it, and next steps — once we've reviewed your list. No call required.

Get my free proposal
The distribution network

Seven channels.
Always running in parallel.

Your lot doesn't sit in one place. We route it across all seven Via Trading buyer channels at once — warehouse floors, monthly live auctions, email, trade shows, and syndication. Always brand-anonymous, and kept clear of the channels that compete with your primary sales.

0K+
Registered buyers
0
Countries served
0K sq ft
LA + Tampa facilities
Buyer channels
All running in parallel
7 active
Walk-in warehouse
300,000 sq ft of covered cash & carry showroom across our LA & Tampa facilities
5,000+ buyers / mo
Live auctions
Monthly in-person auctions · ~250 lots per event
~200 buyers / event
ViaTrading.com
Owned wholesale marketplace · no membership
70,000+ visits / mo
Trade shows
Major closeout-industry events, 4-day format
Multiple shows / yr
Email marketing
Targeted blasts to the wholesale buyer list
350K mailing list
Third-party syndication
Listings cross-posted to liquidation engines
6+ partner sites
Expert sales force
10+ account managers focused on liquidation only — likely the largest in the U.S.
10+ liquidation experts
What we move

If you're holding it,
we can probably move it.

1.8M units / yr
Apparel & footwear
Returns, season-out, basics, footwear
A · NEWB · OPEN-BOXC · MIXEDS · SALVAGE

23+ years of category depth. We know what buyer wants which grade, which manifest details they need, and which channel pays the most.

Other categories · 2025units / yr
02 · Beauty & health
920K
03 · Home goods
640K
04 · Toys & sporting
320K
05 · Consumer electronics
240K
06 · Small appliances
180K
07 · Tools & hardware
150K
08 · Grocery & non-perish
85K

Don't see your category? We've moved everything from industrial pumps to airline pillows. If it has a buyer somewhere, we'll find them.

See full category list
The numbers

The scale behind every recovery.

In business since 2002 — one of the largest wholesale liquidation operations in the US. This is the size, reach, and track record behind every lot we clear.

$1B+
inventory recovered
and counting
160
countries shipped
global buyer base
60K+
registered buyers
850K total contacts
23+ yrs
in liquidation
since Nov 2002
The operation
650,000sq ft
total footprint across two US facilities
Los Angeles, CA
West Coast
Tampa, FL
East Coast
covered warehouse300,000 sq ft
80
people on the team
300+ yrs
combined experience
10,000+
pallets moved / month
350K
on the active mailing list
“I trust VIA Trading to handle and sell millions of dollars of my merchandise as if it were their own — priced with my interests in mind, repackaged to sell faster, and always paid on time.”
Consignment customer
Sanjay G.
S4 · San Francisco, CA
$M+
consigned with Via
5 yrs
and counting
Pricing

What will your inventory recover?

Enter your wholesale value, category and condition to get a realistic net payout range — before you talk to anyone.

Commission
20%
of the final sale
Recovery estimatorEnter your wholesale / cost value to estimate net payout.
Inventory value (wholesale / cost)$500K
$50K$5M
Category
Condition
Estimated net payout
$30K – $75K
6–15¢ net per $1 Wholesale
How the sale is splitgross sale $38K–$94K
Your net payout$30K – $75K
LiquidateNow commission (20%)$8K – $19K
First listing
Days, not weeks
Settlement
~1 week

Estimate based on historical Via Trading sales data. Actual recovery depends on brand, condition, and market timing. Submit your inventory list for an exact quote.

No upfront cost. No risk.

You only pay when we sell.

LiquidateNow is a 100% commission-based service. We get paid when you get paid — so our incentive is the same as yours: maximize what your inventory recovers.

  • $0Upfront & setup fees
  • $0Grading & manifesting
  • $0Listing or platform fees
  • $0Manifest preparation
  • $0Logistics coordination
  • $0Buyer disputes or claims
  • $0Cancellation fees
  • $0If we don't sell, you owe nothing
  • —Commission only when your lot sells (20%)
How we compare

LiquidateNow vs the alternatives.

Most brokers hand you one lowball offer. We put your inventory in front of 60,000+ buyers across multiple channels — so competing demand sets the price, not a single broker.

What matters
LiquidateNow / Via Trading
Recommended
Liquidation Marketplaces
Self-service
Traditional Liquidators
Single-buyer
Backed by a real liquidation company
Powered by Via Trading — established since 2002, one of the largest liquidators in the U.S.
Mostly software platforms with no liquidation operations.
Smaller, independent operators with smaller buyer networks.
Physical warehouse & buyer inspection
Real facilities where goods are staged, handled, and inspected by buyers.
No owned warehouse — purely digital listings.
May have a warehouse, but access is often limited or inconsistent.
Container & export loading
We load domestic trucks and export containers directly, on-site.
Routes to freight forwarders — no direct container handling.
Limited export capability — varies by operator.
Multiple selling options
Consignment, direct purchase, wholesale lots, pallets, truckloads — we recommend the fit.
Mostly one auction or listing format.
Direct buy only — take it or leave it.
You control the sales price
You have input and control over pricing and offers — no surprises.
Platform rules often dictate the process.
Buyer makes a fixed low offer — little to no negotiation.
A dedicated sales team on your lot
Every lot gets a dedicated sales team that actively works it — coordinating offers and creating buyer competition (reverse-auction style) to lift recovery.
Auctions exist, but it's mostly self-service with limited hands-on support.
No competitive process — a single buyer, a single offer.
Manifest, photo & listing prep
We help prepare manifests, photos, descriptions, and sales materials.
You must provide everything — no prep support.
Minimal marketing support — basic at best.
Dedicated human support
Real people by phone, email, chat, WhatsApp, and text — a named account contact.
Corporate ticket system — no direct relationship.
Usually one buyer or contact — limited ongoing support.
Handles mixed & imperfect inventory
Returns, overstock, mixed lots, unmanifested goods — almost any condition or quantity.
Needs reasonably clean listings and data to list effectively.
Often cherry-picks the best items or discounts mixed loads heavily.
Personalized recovery strategy
We review your specific goods and recommend the best path — or mix of paths — to recover the most.
Standardized listing process — no customization.
Mostly “take it or leave it” — no strategic guidance.
Based on seller feedback and historical Via Trading sales data. Outcomes vary by category, condition, and market timing. Submit your inventory list for an exact quote.
Customer stories

Sellers who'd do it again.

JG
James G.
Bentonville, AR
Seller

"Via Trading is a top-notch organization with talented, committed people. I've been very happy with my experience dating back to 2009, and look forward to a long, mutually rewarding relationship.

Since 2009
a customer
Jun 2011
VF
Vadim F.
Passaic, NJ
Seller

"Via's service and customer relationships are second to none — they've become by far our largest account in the USA for moving our products, and the only company worldwide we trust to post our products.

9 yrs
and counting
Jan 2012
SH
Steve H.
Zippearz.com
Seller

"I've dealt with many liquidation companies — good ones and bad ones. None worked as professionally and thoroughly as Via Trading. Everything they said they'd do to move our closeouts at a fair price was done, on time.

Mar 2013
TS
Teddy S.
Seller

"Ashley Sheppard and her team made liquidating our stagnant inventory very easy and quick. We got a fair offer and closed in a short period — communication on every aspect was transparent and speedy.

May 2022
SS
Saila S.
Los Angeles, CA
Seller

"Alain and his team were super efficient — they cleared my excess inventory in a jiffy with no hassle whatsoever. The whole process was seamless and they moved my products in a matter of days.

Aug 2013
JF
John F.
South Gate, CA
Seller

"I've tried various auction houses for my liquidation needs and the return we get from Via is unmatched. The process is easy, the return is fair, and it keeps our warehouse clean and efficient.

Jun 2011
DW
Dan W.
Lindsay, CA
Seller

"Via Trading is my number one source for liquidating excess inventory. They've turned dead stock into profit for my company.

Jun 2011
E
Ernesto
Los Angeles, CA
Seller

"My merchandise always sells quickly thanks to Via Trading's very wide customer base, and payments are always on time. I love the email alerts when a product sells, and being able to check my sales online anytime.

3 yrs
selling with Via
Oct 2012
Pricing

We make money by making you money.

One commission, taken from settled proceeds once a sale settles. $0 upfront, no setup or listing fees — our incentives are fully aligned with your recovery.

Standard rate
20%
of the final sale
Questions

Straight answers,
no fine print.

Don't see your question?
Talk to an expert

Usually consignment — you keep ownership until it sells, then it passes straight to the buyer and we just handle the sale for you. For some lots we'll buy it from you outright instead; whenever that's an option, we'll quote you both ways so you can pick.
Usually not. Most lots sell right from your dock — the buyer books the pickup, we cover the paperwork (the freight BOL), and you never lift a pallet. If it's smaller or trickier, we can take it into our warehouses in Lynwood, CA or Tampa, FL at no charge.
Totally your call. By default we keep your brand off the listing — buyers only see category, condition, and the item list. If you'd rather have the visibility, we'll list it branded. And we won't let it land on channels that could resurface on Amazon, Walmart, or your other partners unless you say so.
Buyers pay us up front. We hold the money safely (in escrow) until delivery is confirmed, then pay you by direct deposit (ACH) every Monday — with a clear, line-by-line statement for each lot.
Yes — returns and most regulated categories too: beauty, OTC, electronics with batteries, aerosols. Hazmat we look at case by case. The one thing we won't resell is recalled product — there we'll help you arrange proper certified disposal instead.
We don't just sit on it. At 60 days we re-grade it, take fresh photos, and move it to better-fit channels. At 90 days you decide: drop the price or pull it back. Either way, you pay nothing until something actually sells.
Start

Send us your inventory list.
We'll come back with a plan.

No upfront cost to start. Drop a file, and we'll follow up with the recovery options that fit, an expected recovery range, and next steps. If it's a fit, we move quickly. If not, no obligation.

NDA on request · No upfront cost
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