Lovenest Cosmetics is a wholesale distributor and dropshipper of brand name makeup, cosmetics, fragraces and health & beauty products based in Culver City, CA and New Jersey. Having come into a large quantity of Hard Candy and Linda Cantello branded makeup, director Camille found that moving those quantities through their regular channels of eBay, wholesale search engines and flash deal sites would take too long, so she decided to partner with a liquidation company with a broader reach, who can move product at a quicker pace. “Our priority quickly became turning inventory quickly rather than maximizing profits on every unit sold. I’d rather make less and know that our sell-through rate is great, rather than sit on inventory forever to get a few cents more out of it,” she explains. Camille discovered LiquidateNow after browsing the wholesale search engine site TopTenWholesale.com. “You guys kept coming up so I contacted Alain until we discovered it was a fit.”

Lovenest Cosmetics operates a large warehouse on the East Coast that often gets left with excess inventory, and Camille’s operation in Culver City helps move that inventory through various channels. “I’m really glad I found you,” she says. “This was exactly what I wanted to set up – find a partner that could move volume and make it so I never have to touch the product.” Camille’s priority was to find a company that was locally based and that would be open to meeting with her. “I wanted to be able to pick up the product easily if it didn’t sell,” she described, “but the sell through rate was awesome and now we’re doing our second load together. If we could do this for the next 40 years, I’d be happy!”

As of June 2014, Via Trading is continuing to liquidate Lovenest Cosmetics overstocked inventory of Linda Cantello and Hard Candy cosmetics, and looks forward to further collaboration in the future.