About Us
Liquidatenow, powered by Via Trading, is a trusted leader with over 20 years of experience and over $1 billion in goods liquidated across various product categories. Most inventory sells well below cost or FOB China pricing, enabling quick buyer action and fast vendor space clearance. Since 2002, Via Trading has served over 30,000 active buyers annually. LiquidateNow helps manufacturers, distributors, retailers, and traders liquidate excess inventory.
Meet The Team
Justin Prescott
With 10 years of Liquidation Experience and strong partnerships, Justin helps vendors maximize recovery with smart, tailored liquidation strategies and support.
Ashley Sheppard
Ashley partners with clients to simplify the liquidation process, offering expert guidance, personalized support, & fast, transparent results from start to finish
Reach & Results You Can Count On
Our Los Angeles facility can store & display your products as needed
5,000+ buyers a month can see & make an offer on your liquidation lot.
Exposure to over 100,000 website visitors on Viatrading.com
Start-to-finish solution for liquidating inventory based on your inventory profile
International exposure in 80+ countries ensures your products find the right customers
We make sure the right buyers can make an offer on your lot
Our live auctions clinch sales on unique liquidation lots with 200+ Buyers attending in Lynwood, CA
We have liquidated over $1 billion in merchandise
LiquidateNow In Action
We can process and re-package as necessary
Via Trading's walk-in warehouse
Account Managers recommend your products to buyers
A Via Trading live auction in progress
Auction lots can be inspected in advance
