Multi-Channel Liquidation Strategy
Your inventory gets maximum visibility through multiple high-performing sales channels—each one designed to connect your products with motivated, qualified buyers both online and in-person.
- Showroom
- Auctions
- Website
- Trade Shows
- Email Marketing
- 3rd-Party Platforms
- Sales Force
Walk-In Warehouse & Showroom
No Appointment Needed
Via Trading operates from a 240,000 sq. ft. warehouse in Los Angeles, welcoming over 5,000 wholesale buyers each month, no appointment needed. As part of our sales strategy, your inventory may be displayed in our warehouse and showroom, where it's directly pitched by our trained liquidation sales team. These buyers receive personalized walkthroughs and product recommendations based on their resale channels - creating high-conversion opportunities for your goods.
Live Auctions
Live Auctions in Lynwood, CA every month!
Our monthly live auctions draw up to 200 wholesale buyers to our Los Angeles facility. Roughly 250 auction lots are sold in just a few hours. Each lot is prepped in advance and made available for in-person inspection and online preview. When possible, lots are manifested to help maximize recovery value. This is an ideal channel for a wide range of product conditions - from new to mixed or distressed - and we’ll recommend this option based on your submitted inventory.
Website Listings
Your Products Marketed on ViaTrading.com
Our flagship platform, ViaTrading.com, receives over +100,000 monthly visits from wholesale buyers across the globe. Listings include: Photos, descriptions, pricing (no login required,) Real-time shipping quotes, “Wish list” functionality, Direct purchase options, Load manifests, and detailed product information. Helpful videos and resources for resellers. This is the most scalable and global liquidation channel, putting your products in front of a highly active, purchase-ready audience 24/7.
Trade Shows
We Don't Wait for Buyers to Come to Us
We attend multiple closeout and liquidation trade shows each year - bringing your products to thousands of wholesale buyers in person. Depending on your product type, we’ll display your inventory physically in our booth or promote it through visual aids like posters, iPads, and printed listings. It’s a great way to reach new buyers who might not otherwise discover your products.
Email Marketing
Vast E-mail Networks Help Find the Right Buyers Fast
We create targeted email campaigns to showcase your products with: high-quality images, clear selling points, links to videos, and landing pages / listings. Calls-to-action to drive offers and orders. Our subscriber email list exceeds 650,000 wholesale buyers worldwide, and it grows each week. Your inventory gets instant exposure to a massive, engaged audience.
Third-Party Wholesale Platforms
We use 3rd Party Platforms to Maximize the Reach for your Products
In addition to ViaTrading.com and our internal channels, your products will also be listed on over half a dozen industry-specific liquidation platforms and directories, giving you access to millions of additional buyers outside our immediate network. These platforms are visited by hundreds of thousands of industry professionals every month - guaranteeing broader reach and buyer visibility.
Specialized Sales Force
Our Sales Force Knows Liquidation From Top to Bottom
Our expert liquidation sales team proactively promotes your products across every available channel: in-person, over the phone, by email, and online. They’re fully trained on your product details and selling points, allowing them to match your inventory with the most qualified, motivated buyers in our network.