Lovenest Cosmetics | Camille
Lovenest Cosmetics | Camille
Customer Business
Lovenest Cosmetics is a wholesale distributor and dropshipper of brand-name makeup, cosmetics, fragrances, and health & beauty products - with operations in Culver City, CA and New Jersey.
Liquidation Challenge
After acquiring a large quantity of Hard Candy and Linda Cantello branded cosmetics, Director Camille needed to move inventory quickly. Her usual resale channels — eBay, flash deal sites, and wholesale search engines — couldn’t deliver the speed she needed.
“Our priority quickly became turning inventory fast rather than squeezing out every cent. I’d rather make less and move product than sit on it forever,” she explained.
While searching on TopTenWholesale.com, Camille came across LiquidateNow and reached out.
“You guys kept coming up in my search, so I contacted Alain. Eventually, we saw it was a great fit.”
“Our priority quickly became turning inventory fast rather than squeezing out every cent. I’d rather make less and move product than sit on it forever,” she explained.
While searching on TopTenWholesale.com, Camille came across LiquidateNow and reached out.
“You guys kept coming up in my search, so I contacted Alain. Eventually, we saw it was a great fit.”
Solution
Camille was looking for a local partner who could move volume efficiently — without her needing to handle the goods directly. She especially valued the option to meet in person and retain flexibility if things didn’t work out.
“I wanted the option to pick up the product if it didn’t sell — but the sell-through rate was awesome. We’re already on our second load together.
”With excess inventory piling up at her East Coast warehouse, and her Culver City location helping facilitate the transition, LiquidateNow offered the scalable, hands-off solution she needed.
“I wanted the option to pick up the product if it didn’t sell — but the sell-through rate was awesome. We’re already on our second load together.
”With excess inventory piling up at her East Coast warehouse, and her Culver City location helping facilitate the transition, LiquidateNow offered the scalable, hands-off solution she needed.
Satisfied client
“This was exactly what I wanted — a local partner that could move volume and make it so I never have to touch the product,” she said.“If we could do this for the next 40 years, I’d be happy!”
As of June 2014, LiquidateNow (via Via Trading) continues to liquidate Lovenest Cosmetics' overstocked inventory - and both teams look forward to continued partnership and growth.
As of June 2014, LiquidateNow (via Via Trading) continues to liquidate Lovenest Cosmetics' overstocked inventory - and both teams look forward to continued partnership and growth.